We are Web VR Canada – webvr.ca
Half a year ago, virtual reality on the web seemed like it was still a long, long way away. As goings on in the industry rolled out on our Twitter feed, this changed, over a matter of months. I was able to go out and purchase a VR headset, that works with my phone, for a very modest price. That headset, and a number of the browsers that run on it, now support some form of WebVR.
WebVR, obviously, is for putting virtual reality on the web. Which, to me, seems like a really really great idea. As would be obvious, if you’ve read any of the posts in this blog.
But even today, the entry on Wikipedia for WebVR is really nothing but a stub. I can create 3D, dynamic, stereoscopic content, put it on my webserver, and anyone with any device that runs a browser can see it. A few months ago, Samsung announced that over a million people are using the type of Goggles I bought – and around the same time they announced very basic support of WebVR. So now those people can see it too in vivid (if not blindingly fast) stereoscopic 3D. And anyone with a Google Cardboard. And of course anyone with the higher-end tethered VR googles. (though they only number in the tens of thousands at this point.)
Write once, run everywhere?
I tried it. I did it. Without installing any devkits or configuring any graphics drivers or nothin’. Just all the standard hardware I have access to. Big screen, small screen, touch screen, old screen – and mobile VR goggles.
So once I had a handful of demos in my pocket, to convince me that this was really and truly here, I went on an identity-establishing binge.
A lot of my work over the last decade has been in the SEO and AdWords field of the web. Keyword optimization was always something I wanted to do more of than my clients would let me. The lucky ones had what they do in their company name and URL. For the others – who had abstract names and abstract URLs that didn’t instantly describe their product and service – their web presence was handicapped in terms of driving the right traffic.
The abstract example I often cite is beefstroganoff.ca and tastydelights.ca. If they both sell beef stroganoff – one of them will be at a disadvantage. Guess which? Same with wintertires.ca and coldsafety.ca – at some point, how cool one sounds is eclipsed by people’s trust in something that calls itself what it is, not what it’s like.
Right. So. That has little to do with 3D or VR – but it does have something to do with the web. Which is where I’m from.
Anyway, it’s not just Wikipedia that hasn’t stood up and been soaked by this concept. Domain names and usernames galore are still untouched. I totally loaded myself up with one of everything, from the straight “webvr” to the slightly wasn’t-first-in-line “webvr1”.
So, now, there it is. Web VR Canada. It’s a staggeringly keyword optimized online identity. With a couple of demos that, like everything that web developers try to make for the web, run everywhere.
Here’s a screenshot of its very first incarnation:
As a preliminary tagline, we’re using “Immersive Experience Studio”. Which’ll be okay today. But it will have to evolve, and evolve soon. But that’s another story…